For AskiaWeb surveys, you can add any valid HTML code in a screen using a label, or by editing the caption field of a label, resource or response caption. This option can be found by right-clicking the item, selecting properties, and clicking the general tab.
Example: Instead of your first response being the text "Coca Cola", you could insert an image of the product or logo.
captions, which allows you to specify a path for testing (for instance, C:MyQesSurvey1Resource) and one for live data (www.askia.com/WebProd/Resources/Survey1/). And your link will be